Role
Product Designer
Duration
2.5 Years
Tools
Figma, Illustrator, After Effects, Miro
Team
My11Circle Product Team
Product Designer / Sr. Product Designer
My11Circle Product Design Team
2023-2025
During my time as a Product Designer for My11Circle at Games24x7, I had the opportunity to shape the core product across a wide range of initiatives. My role centered on elevating the platform's design language, building cohesive visual systems, and driving creative ideation to bring fresh, innovative experiences to our users.
During my time as a Product Designer for My11Circle at Games24x7, I had the opportunity to shape the core product across a wide range of initiatives. My role centered on elevating the platform's design language, building cohesive visual systems, and driving creative ideation to bring fresh, innovative experiences to our users.
Collaborating with an exceptional team and learning from experienced mentors was a major highlight of my time at My11Circle. Together, we successfully achieved our core objective: elevating the app experience to a top-tier standard. This journey was incredibly pivotal to my own professional growth, accelerating my skills and ultimately leading to my promotion to Senior Product Designer.
Collaborating with an exceptional team and learning from experienced mentors was a major highlight of my time at My11Circle. Together, we successfully achieved our core objective: elevating the app experience to a top-tier standard. This journey was incredibly pivotal to my own professional growth, accelerating my skills and ultimately leading to my promotion to Senior Product Designer.
A Page Dedicated to
My11Circle Winners
Over 20,00,000 daily active users | Over 200 daily winners.
Transforming a static winners' page into a dynamic, trust-building social feature that drove 50% more traction and a 2% D10 revenue growth.
A Page Dedicated to
My11Circle Winners and
a network of players
Over 20,00,000 daily active users | Over 200 daily winners.
Background
Games24x7 is India’s premier gaming company, boasting a player base of over 100 million across flagship platforms like RummyCircle, My11Circle, and PokerCircle.
As its standout fantasy sports platform, My11Circle has driven massive growth reaching 20 lakh daily active users and around ₹600 Crores in revenue for FY24-25, while also serving as an official sponsor for IPL 2024 and 2025.
My Role / Impact
Senior Product Designer
As the sole product designer, I led the 0-1 design, including Research, Compitetor Analysis, Design iterations, Prototyping to the final reslease.
Research, Analysis, conceptualisation, Visual design, Motion graphics, Interactions, Prototyping, Testing
Tools used
Figma, Illustrator, After effects, Miro
Project overview
Project aims to focus on highlighting the winners and connecting them with other players to create a network effect. Which will generate authenticity and build trust.
Duration
Oct 24 - Jan 25
Team
1 Designer (me)
1 Product Manager
2 Engineers
Results
50% more traction on the page
2% overall revenue jump (D10)
Increase in users retention rate.
This project aimed to revitalize the existing winners' page by introducing data-driven, engaging content. The core objectives were to elevate the overall user experience, build platform trust, and significantly boost page traffic and user interaction.
This project aimed to revitalize the existing winners' page by introducing data-driven, engaging content. The core objectives were to elevate the overall user experience, build platform trust, and significantly boost page traffic and user interaction.
Lack of Trust
User research revealed a lack of platform trust, with players frequently suspecting they are competing against bots rather than real people.
Low Engagement
The existing winners' page suffers from minimal traffic due to uninspiring and static content.
Poor Discoverability
Winner visibility is poor. Crucial social proof, like the "Winners Speak" section, is buried, making platform champions easily forgettable.
Temperary Info
Winning content is displayed for a very short window with limited information before being overwritten, leaving no long-term archive.
Problems Identified
Possible solutions
Hall of Fame
Visually Engaging Landing page , the entry point to be highly informative and aesthetically pleasing, instantly capturing
user attention.
Clear Navigation
Restructure the page's architecture so key information is easily discoverable, utilizing interactive storytelling to maintain user engagement.
Archived data
Build a permanent, searchable database that allows users to filter and access historical data on winners and their winnings
over time.
Engaging content
Introduce dynamic, personalized elements like state-wise leaderboards, winner stories clips, and fun facts to build community and platform trust.
Rough wire frames created to give initial idea of the scale
Final UI Screens
Final UI Screens
Introducing the My11Circle Champions Page
Introducing the My11Circle Champions Page
A dedicated hub to celebrate our top players. It features daily, weekly, and monthly leaderboards to track winnings, while connecting regional champions to foster a localized community.
A dedicated hub to celebrate our top players. It features daily, weekly, and monthly leaderboards to track winnings, while connecting regional champions to foster a localized community.
Regional Filtering & Prize Distribution
Regional Filtering & Prize Distribution
Introduced a "My State vs. All States" toggle to drive localized engagement. Additionally, structured prize categories clearly display reward tiers and the specific number of winners per category.
Introduced a "My State vs. All States" toggle to drive localized engagement. Additionally, structured prize categories clearly display reward tiers and the specific number of winners per category.
Mega Winners Archive & Filtering
Mega Winners Archive & Filtering
Designed a comprehensive, searchable database to track top winners and their Winnings. Users can seamlessly filter historical winning data by specific dates and match types.
Designed a comprehensive, searchable database to track top winners and their Winnings. Users can seamlessly filter historical winning data by specific dates and match types.
Prizes display Carousel
Top Winners of month
Winner's speak/Stories
Fun Facts Carousel
Page Navigation & Communication
All States/My State Toggle
Filters for past winner's Archive
Error Scenario
Winning Elements for the Winners, following categories was decided to be kept in the final iterations
No Whitegood (only cash)
No Whitegood (only cash)
1 Whitegood
1 Whitegood
2 Whitegood
2 Whitegood
3 Whitegood
3 Whitegood
Only Whitegood (no cash)
Only Whitegood (no cash)
Player Tiles with the winnings
Player Tiles with the winnings
This were the initial 12 Fun facts created according to the template i created. Making sure the size, colours, balance and character limit in check. Some of the images are created from scratch and others are picked free-pick and stock illustrations and edited it accordingly to fit in the design languages.
Conclusion
Conclusion
The project delivered a strong positive impact, with post-launch surveys showing high user satisfaction and appreciation for the new feature.
The project delivered a strong positive impact, with post-launch surveys showing high user satisfaction and appreciation for the new feature.
2% Overall Revenue
Jump on D10
2% Overall Revenue
Jump on D10
Less complaints about
fraud and authenticity
Less complaints about
fraud and authenticity
50% high traction on
the Winner's page
50% high traction on
the Winner's page
Paved way to
more successful
future project
Paved way to
more successful
future project